Nowhere in Colder’s latest TV commercial for their recent if not still-ongoing New Year’s Sale do they go out of their way to mention any real exclusions or restrictions about the entire deal other than stating simply, “75% of our stuff qualifies” (paraphrased)… which is surely just referring to a customer’s ability to receive any money-back credit from Colder’s in the first place…?
No real nuts-and-bolts mention of how you can–or, most critically, how you can’t–spend the credit. Just the presented notion that you’re going to get a free dollar for every dollar you spend, to use at Colder’s however you please.
In fact, Colder’s New Year’s Sale ad even goes so far as to visually depict the cash-back credit as actual US currency–with their onscreen character clearly, specifically handing back a dollar bill for every dollar bill it receives.
Deceptive? You decide.
So, Colder’s: Is the ‘Half Back’ or ‘Full Back’ or ‘Quarter Back’ or ‘Spend a Dollar Get a Dollar’ credit the same as cash, or isn’t it? Back in July 2008, when we spent $1200 bucks at your Grifte…err, Grafton location, it sure was supposed to be, according to your salesperson. Even your latest television ads continue to (quite directly) suggest it’s true!
This New Year’s Sale television commercial is Yet Another Colder’s Ad that seemingly says one thing when the reality may actually be something rather different. Imagine your shock if you came back a second time to use your credit and find you were unable to use it on a slew of merchandise, including any and all items with advertised sales pricing, and floor models. The very credit that got you into the store. The credit you were told was the same as cash. The credit may likely never be allowed to leave the store–not entirely intact, anyway.
It doesn’t quite seem kosher to us to offer and advertise something for sale at one price, then look at how you’re planning to pay for it and say “oh yeah, that price on the tag there… you can’t have it.”
Colder’s… where the “Something More!” customers get might otherwise be described as an unwelcome and unfriendly and seemingly unethical–if not also illegal–Gotcha! And really, even if they are now telling customers about this particular restriction as they’re shopping initially, they may still have been lured into the store by a current Colder’s ad and it’s apparently-deceptive premise that they’d be getting dollar-for-dollar credit to put toward additional “Something More!” merchandise of their choosing.
We suppose as long as you understand that you may not really be getting a real dollar back for every very-real dollar you spend, you can go right ahead and overspend buying stuff at Colder’s you should easily be able to find–likely at a better price–at nearly any other Milwaukee-area retailer that sells what Colder’s ‘sells’; Colder’s imports products from China just like other similar area retailers.
But honestly, you as a consumer should be smarter than that. We were not, and we’re learning that now. Shop around. Don’t patronize Colder’s unless you really, truly understand what you’re getting–or more specifically, not getting. Don’t get stuck with a half-baked cash-back credit you’ll find hard if not impossible to use. And again, because it’s so very important: GET IT ALL IN WRITING, no matter where you ultimately end up.