Tag Archives: ridiculous promotions

Colder’s Is Doing It Wrong – And Not Just in Grafton

The following comment was submitted by Tim on 21 March 2009 in response to our post “Colder’s Furniture ‘Fan’ Calls US Extortionists “. We reply immediately afterwards.

Tim’s comment:

I absolutely hate colders pricing methods.

The main issue with the full back or buy back program is that the “retail” price or higher price on their tags is SOOOOO expensive, that it’s inconceivable that anyone would be stupid enough to buy an item at their “retail” price.

The other price they have on the tag is “floor model” price which means that you must take the item off the floor. This to me is not consumer friendly. Also, with the economy the way it is, the floor model price is now the same price for a new item in the box. Colders is starting to realize how uncompetitive they really are.

Their sticker pricing is so ridiculous, that any good consumer who does his or her homework should be able to spot these ridiculous prices and not be fooled.

Please do your homework before you make an expensive purchase and you will not get burned.

I honestly believe that the Colders in Grafton will not be open much longer. The store is never busy, and even the Sales Associates who are 100% commission have commented to me on how ridiculously over priced their “retail” price is.

Thanks for sharing, Tim.

We believe Tim is spot-on about Colder’s pricing. We’ve had people defending their pricing, being OK with paying hundreds more for an item because they were getting “money back” toward “something more”. We admit we don’t quite get it. That “something more” has to then be purchased at Colder’s regular-retail price, which we’ve often seen to be high compared to competitors, so where exactly are the big savings? And even if you do manage to score a deal and save, say, a couple hundred bucks…if you end up having problems or need something after the sale–we’ve read enough reports of Colder’s showing absolutely no interest in fixing items or otherwise taking good care of honest customers–was it really worth it?

Not Colder's Merchandise...Yet?Once they have your money, apparently, that’s it for them. Some deal that is, right? And your cash-back credit? That’s money in their pocket, too, if you end up not cashing it in…

We drive on I-43 and Hwy 60 past the Grafton store quite often, sometimes several times a day, and definitely agree with Tim’s won’t-last-much-longer assessment. The parking lot is almost always embarrassingly empty. We can recall only a few times where there was more than one other party of shoppers in the store at the same time we were. That can’t be sustainable for too (much) long(er)…

We also don’t get how Colder’s sales associates deal with it. We’re not surprised to read Tim has heard sales associates complain, either. Colder’s salespeople are paid on a 100% commission basis, as Tim mentioned; we can’t imagine any sane person taking such a job at a virtual ghost town, or lasting very long there if they did. If they’re busy, at Colder’s normal prices, it certainly has the potential to be lucrative, but the lack of customers means lack of sales, which in the case of a 100%-commission position means a total lack of income

It’s crazy to stand around all day earning nothing. Maybe that explains the behavior of the saleslady that’s stalked us through the Grafton store so many times, too.

The Colder’s Northshore/Grafton problem will become more exacerbated or maybe even solve itself by way of store closure if/when Steinhafels builds more or less right across the street; Steinhafels allegedly owns property right off that same I-43 exit and it’s assumed they will eventually build a store/showroom there. (Disclaimer: this is not in any way an endorsement of Steinhafels.)

We definitely think there’s demand for a bigger-box-variety retail furniture store in that part of Ozaukee County. But Colder’s isn’t it, by our own estimation, and it’s increasingly clear it’s their own fault–brought about by terrible pricing, ridiculous promotions, unethical sales behaviors, general rudeness, poor customer service all the way up their corporate ladder to Colder’s corporate head of “Customer Service” Sue Lewicki, and likely beyond. Before, during and after the sale. And not limited to just the Grafton/Northshore location, either.

Company-wide, they’re Doing It Wrong.

Really, about the only thing we think they do right is provide a relatively large selection of merchandise (which does not, to our knowledge, include the Inflatable Toast Mattress, pictured above…). Nearly everything Colder’s sells you can find–and buy–elsewhere in the Milwaukee area or even online, easily enough.